FASHION FOR WOMEN, AUSTRALIA

Fashion for Women

ONLINE SALES GROWTH BY LAUNCHING NEW FACE OF ONLINE BOUTIQUE IN AUSTRALIA AND USA


E-Commerce – Online Store upgrade

One of the most popular Fashion brand in Australia and early pioneers in the Women fashion industry in Australia launched it brand new online store to sell its top-line fashion wear. One of their speciality is ready-to-wear, swim & Resort collections designed locally here in Australia. It really achieved international fame through its amazing collections and fashion shows.

In Australia, it maintains a collection of stand-alone stores across the country, creating seductive and dynamic retail destinations that reflect the brands modern and optimistic aesthetic. In 2008 it launched its successful online boutique.

Covalense played a major role in revamping their online international store by working on some of the important modules and integrations

  1. New UX and UI theme implementation
  2. Integration with Digital marketing platform
  3. Integration with ERP system for inventory updates and sales data
  4. Shipping method integration
  5. Mobile and Tablet versions
  6. Consumer behaviour analysis
  7. Integration with CRM system